It occured to me that many marketing directors are looking for the same thing that I am as a consumer, great value. From my point of view, I imagine that great value means being able to deliver your message in multiple foms to the largest target rich environment of consumers at a reasonable cost. These consumers, both new and old, should then inquire and ultimately purchase your products and services and help you grow your business over last years results.
With that in mind, I found this article which I hope will help shed some light on how to get the best bang for your marketing buck.
I've got several resources available to me that could help you identify your target customers, define your brand DNA, perform some market research, and can pull research on our audience to find out how well they match your target customers. Feel free to contact me if you'd like more information at 403-686-9715 or marc.binkley@calgaryradio.rogers.com
http://www.businessknowledgesource.com/marketing/how_to_maximize_your_marketing_budget_029594.html
You need to find the target group for your business to target their marketing to. You can do this by writing down any demographic data about your customers; you want to get as detailed as possible. Write down things like marital status, education level, career, income level, where they live, their hobbies, what movies they like to watch, etc
move onto the psycho-graphics of your ideal customer. This is where you are going to need to determine things like life style, social class, opinion, attitude, and beliefs of your ideal customer
If you are going to be mainly doing business to business selling you are not going to need to worry about creating the ideal customer, you will need to instead focus on the ideal business for your products or services
For target marketing, you are going to want to focus all of the marketing towards that type of customer, which will ensure that your marketing dollar is being spent wisely.
figure out all of the different marketing tactics that you can use to effectively reach your target group of customers. The best way to figure out what marketing tactics you should use is to do some market research
You will need to develop your marketing plan to include the marketing tactics that you think will work the best for your marketing needs, you will also need to figure out how much money you will be setting aside for your marketing budget
Once you begin putting the marketing tactics into place you will need to go back and review your marketing plan to see what is working at what is not. You need to get rid of the tactics that are not working and place that money into tactics that are proving to be successful.
