Did Social Media Help Nenshi become Calgary's New Mayor?

Many people are are attributing Nenshi's win to social media.  By comparing their stats & spend (known to me), I attribute Nenshi's victory to communication hustle & smart spending on 2 of the 3 most consumed media platforms...internet & radio.  These stats are as of Oct 19, 2010

              Facebook               Twitter                Youtube               Linkedin     Radio

Nenshi*   11,820 likes             3,603 tweets        24,592 channel views     yes      strong

              15 discussions         724 following        98,158 upload views

              18 photo albums       4,277 followers     26 videos

              voters post on wall    233 listed            119 subscribers

                  

Higgins   198 likes                  241 tweets            4,607 channel views      no        mild

              0 discussions           72 following           67,940 upload views

              0 photo albums        1667 followers        23 videos

              self posts on wall      125 listed              47 subscribers

                  

McIver     has a couple pages   353 tweets           1,807 channel views       no        ok

              4,303 likes                100 following        20,739 upload views

              0 discussions            1,344 followers      5 videos

              4 photo albums         142 listed             17 subscribers

              self posts on wall

* also the only candidate with an iPhone/iPad App.