What's Twitter Anyway? (taken from their site)
Twitter is an information network made up of 140-character messages called Tweets. It's a new and easy way to discover the latest news (“what’s happening”) related to subjects you care about.
What I've done (in social media)
- 3 months ago I started content marketing almost daily on multiple social media platforms (facebook, linkedin, twitter, youtube, blogspot, digg)
- I've tried to link most of these platforms together
- I get much of my twitter content from iPhone apps called Mashable, Ad-ology, Mprofs and tweet google articles
- have built a database of about 300 clients that I email with articles that I write every 3 weeks or so
Why I'm doing it (social media that is)
- SM is a new marketing platform that I need to know as a marketer
- i'm hoping to use social media to develop new prospects
- to be able to integrate social media strategies for my radio clients
- when someone googles "calgary marketing" I want to show up 1st in the results
What I've learned so far (in no particular order)
- Social media isn't a magic bullet
- it takes lots of work to maintain social media sites
- i don't really like using facebook for business
- My blog is the best place to post my ideas
- getting recommendations on linkedin is important. it's akin to an online consumer review
- it's been 3 months and I've just started to meet some people
- I'm having better conversations with my regular clients and feel like I'm being seen as a resource
- I've learned LOTS about marketing and communication
- "tweeting" hasn't replaced cold calling, I still have to do it
- More and more prospects say tell me that they appreciate my articles & ideas
- I've got more ideas & am building better marketing plans for clients
- ping.fm, seesmic, tweetdeck are useful programs to help access & contribute social media content
- twellow is a cool site to find local twitter users in your area
- http://bit.ly/ is a site to shrink links for twitter
What I'm going to learn (in no particular order)
- use more #hashtags
- tag more people in twitter
- How to better leverage my existing SM platforms
- how to use twitter lists
- how to connect with more people
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