Simon argues that most advertisers start from the outer circle and work inward. Take for example a car dealer ...
WHAT - great deals right now on all remaining 2010 models
HOW - our cars are the most reliable and have the highest customer satisfaction rating
WHY - you should by a car from us because these prices can't be beat
Simon then goes on to say that the best companies have all the exact same resources as their competition, yet they seperate themselves by reversing the order of their message. These innovative companies do this because they understand that the recipie for success is to sell to people who believe what you believe, not just buy what you have to sell.
So, with that in mind, I rewrote my 30 second elevator pitch and would love any feedback you have on this one.
Hi, my name is Marc Binkley. I believe that marketing is about communication; that marketing is fun; that marketing can be measurable and most importantly I believe that the best ideas are the ones that are shared. Typically, I like to meet with clients in person so that I can get a better understanding of their marketing goals, their business objectives and their customers. Based on that information, I build a customized multiplatform marketing plan for my clients. I happen to sell radio, but what my clients buy is a resource. My name is Marc Binkley and you can find me on google, I'd love to meet with you.
